Life is but a dream...

The Australian nation was founded by Europeans arriving in boats. Most notably the poor, the disenfranchised, the petty criminals, the low-lifes; the unwanted children of Mother England.

While these unfortunate souls, lumped with the hardened criminals of the time, had everything but an easy life, it was their forced exile and subsequent toiling of this hostile land that created the country that we are lucky share with its original inhabitants.

The image of my father and my son in a rowing boat while celebrating Australia Day, represents the multiple generations of Australians who are able to enjoy the good life in a land made hospitable by the long forgotten exiles of our cultural past.

Nic Eldridge

After completing his Bachelor of Visual Communication in 1989, Nic began his career working in Melbourne for one of Australia’s largest design agencies. On return to Adelaide, he spent several years as a Creative Director of a boutique design agency before starting his own studio, sector7g.

sector7g specialises in developing visual identities for organisations, products and people.

Nic oversees the strategic development for his clients’ brands and leads the overall creative direction of work along with copywriting, business development and general management of the studio.

He is a keen traveller, a novice snowboarder and an apprentice father to two ridiculously active sons. He is also one third of the experimental noise outfit, The Trikonassona Attack!

www.sector7g.com.au